Our weekly schedule includes a total of 3 newsletters. We will be testing the services including a maximum of 5 books in each email, so the readers don’t get distracted by too many options. As a start, we will be testing different hours of the day to optimize open rates.

Kindle Unlimited only: this newsletter is dedicated to books available in KU. Books can be any price, you do not need to discount them since the email will go out only to those who have a KU subscription who don’t care about the price. If you are discounting a KU book, the “Deals and freebies” newsletter would be a better option, since it will also include readers who buy from Amazon but don’t have a KU subscription. The email goes out on Mondays.

Deals and freebies: this newsletter is dedicated to books available on Amazon or wide, that are either free or priced between 0,99 to 1,99 Euros. These can be temporarily discounted books as well as permanently discounted or permafrees. If your book is in KU, we will also send it out to those on the KU list (unless the book has already been featured in the KU newsletter over the last 60 days). M/M or F/F romances won’t be included, since there’s a separate LGBT newsletter for them. The email goes out on Fridays. 

Just a little piece of advice: if you’re letting Amazon do the conversion for you from USD as your main currency, it will most likely show up as 0.89 Euros. You’re better off changing that manually to make it 0.99 Euros, which is a more common price.

LGBT: this newsletter is dedicated to M/M or F/F books only, either free or discounted up to 1.99 Euros, in KU or wide. The email goes out on Wednesdays.

The deals and free books will also be displayed on our “deals” page for a week (we will include a disclaimer to say that some books may only be temporarily discounted and to check the prices before one-clicking). Once new deals are posted, the page will remain live on the website anyway and will appear at the bottom of the deals section so readers can visit it at any time. 

The cover and buy link of your book will be displayed on a dedicated page (Vetrina KU) for up to 3 months, which will include KU books divided by subgenre. We aim to have no more than 10 books for each subgenre for each term, to avoid reader distraction. If after the 3 months are through there is still room in your category, you may choose to renew. The page will be advertised every 2 weeks on social media to bring more eyes to the website.

This page will include the author photo or logo, a short bio (max. 500 characters), a link to your website and 2 social media profiles, a link to your Amazon page on Amazon Italy. We will be charging a small fee for this service, but your bio will be included on the page forever. Optional: an author interview can be included for a small additional charge and it will be promoted on social media.

To help you spread the word about your book or your new release, we can organize an event with a group of bloggers we collaborate with. We will send out a sign-up form with the book cover, blurb, genre, and heat level at least a month before the event. If you’re asking for reviews on top of the spotlight on the blog, we will take care of sending out the review copies you provide us. We will then send a media kit with blurb, buy link, book cover, author bio to the bloggers a few days before the event. 

We can also organize a launch event/online presentation of your book in our Facebook group. You provide the content (such as: teasers, cover reveal, trivia, etc. If you want, we can create some simple graphics for you) and we will be posting in the group a few days before release, on release day, and a few days after release date. You are welcome to offer a giveaway (we would be using Kingsumo or Rafflecopter).